The Ethics of the Brand

The Ethics of the Brand

The Jack Wills brand claims to be Outfitters to the Gentry. This article argues that Jack Wills’ marketing ethos institutes a means to achieve this promise. This promise is investigated as instituting a form of heraldry through its corporate program of Seasonnaires and monopolising the spaces and symbols of elite social standing for their branded products. Heraldry is concerned with making the symbols of the peers of the realm distinctive and within an exclusive set. I call this enterprise ‘fiduciary’ as the heralds are persons trusted to preserve the symbols’ sanctity. Overall I claim that the Jack Wills brand seeks this through its corporate program. Imitation-heraldry is a means to create the value of the brand as ‘fiduciary value’, community trust in the products and its worth. The ethic and politics that accompany the brand-ethos is concerned with making the name ‘Jack Wills’ come to stand as an eponymous character that embodies the social actions and unity of the social group the brand outfits. Jack Wills institutes an ethical economy that allocates the branded goods to those within the Seasonnaire economy of distribution, an economy that centres upon upholding fiduciary value.

– Daniel Smith

What books inspired those at Canterbury Christ Church University to study the social sciences?

Today, March 6th 2014, is World Book Day. To give it notice some, the sociologists’ here at Canterbury Christ Church have chosen a book that has inspired their sociological imagination and excited their research agendas, intellectual outlook as well as their passion for prose. Sociologists are writers and, like all people, what they learn in prose they respond to what they learn with what they put into in their lives and work. Without these books, no sociology and sociologists would result.

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Myths, Power and Reportage: A compendium of sociological blogs on the varieties of cybercrime and cyber-criminals

Editor: Daniel R. Smith

Authors (in order of appearance): Charlie Povah; Amy Gibbons; Gino Ofori-Buahin; Hannah Ellen; Chris Saker; Harry Paterson; Naomi Kreeger; Rebecca Andries; Jayren Dempsey; Hannah Page; Chris Carr; Ana Slezinger; Emma Grassie; Brunelle Bonsu; Emma Cheesman; Fiona Kinghorn; Rebekah Guy; Laura Buxton; Maria Keane; Patrice Ledgister; Alice Rowe; Ellie Bissell.

Editor’s Introduction

Last week the students taking the Crime and Deviance module here at Canterbury Christ Church University had a session on cybercrime, wherein they produced blogs on the topic. We approached the session with the question: what is cybercrime and how does it illustrate features of our late-modern, or postmodern, social reality? Cybercrime was understood from a variety of angles, from its reportage to contemporary examples from MTV’s show Catfish through to WikiLeaks and the reality of hacking, online identity theft. Continue reading